Privacy policy

Privacy Policy

This Privacy Policy explains how AR ENTERPRISES, which operates the store difyworld.in under the brand DIFY WORLD, collects, uses, shares, and protects your personal data when you visit our website or place an order. We handle your personal data in a manner consistent with applicable Indian law, including the Digital Personal Data Protection Act, 2023.

By using difyworld.in and placing an order with us, you agree to the practices described in this Privacy Policy.

Who We Are

The website difyworld.in is owned and operated by AR ENTERPRISES under the brand DIFY WORLD. For the purpose of data protection law, AR ENTERPRISES is the entity responsible for deciding how and why your personal data is processed.

Registered address: Shop No. 12, R R Complex, Opp. Roadways, Civil Lines North, Muzaffarnagar, Uttar Pradesh - 251001, India.

Personal Data We Collect

We collect only the information needed to process your orders, deliver your products, and support you as a customer. This includes:

  • Contact and identity details: your name, email address, and phone number.
  • Shipping details: the delivery address you provide for your order.
  • Order details: the products you purchase, order value, and your chosen payment method.
  • Communication details: messages you send us over WhatsApp, email, or Instagram, and our responses.

Usage and Cookie Data

When you browse difyworld.in, we and our service providers may automatically collect certain technical and usage information, such as your device and browser type, pages viewed, and how you interact with the website. This information is collected using cookies and similar technologies.

Cookies are small files stored on your device. We use them to keep the website working correctly (for example, to remember items in your cart), to understand how visitors use the site, and to improve your experience. You can control or delete cookies through your browser settings. If you disable certain cookies, some parts of the website may not work as intended.

AI Chat Assistant (Microsoft Brand Agents)

Our website uses Microsoft Brand Agents — an AI-powered chat assistant — to support conversational interactions, help you discover products, and answer your questions. When you interact with the assistant, it collects user-interaction data including your chat messages, engagement patterns, and technical identifiers, using cookies and similar tracking technologies. This information is used to understand your intent, recommend suitable products, optimise our website, and support customer service and marketing.

Microsoft also processes this information as described in the Microsoft Privacy Statement. For details on Microsoft's data-handling practices, see the Microsoft Privacy Statement.

You can ask the assistant to delete the information it has stored about you at any time by typing a command such as “Delete my saved information”, “Clear my agent memory”, or “Forget my previous interactions”. You may also contact us using the details at the end of this policy to request deletion.

Please do not share sensitive information — such as card numbers, passwords, or OTPs — in the chat.

How We Use Your Data

We use your personal data for the following purposes:

  • To process, fulfil, and deliver your orders.
  • To arrange shipping and share tracking updates with you via email, SMS, or WhatsApp once your order ships.
  • To process payments and issue a GST invoice for your order.
  • To handle returns, refunds, exchanges, warranty claims, and missing-piece support.
  • To respond to your questions and provide customer support.
  • To understand and improve how our website and services perform, using analytics.
  • To meet our legal, tax, and regulatory obligations under Indian law.

Who We Share Your Data With

We do not sell your personal data. We share it only with trusted service providers who help us run our store, and only to the extent needed to provide their service:

  • Logistics partner (Shiprocket): we share your name, shipping address, and contact details so that your order can be shipped and delivered, and so tracking can be provided. Our checkout is also powered by Shiprocket.
  • Payment processor (Razorpay): online payments are processed via Razorpay. Your payment details are handled by the payment processor under its own security standards; we do not store your full card or banking credentials.
  • Analytics providers: we use analytics services to understand website usage and improve our services. These providers process usage and cookie data on our behalf.

We may also disclose your data where required to comply with the law, a valid legal request, or to protect our rights.

Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration. While we work to safeguard your information, please note that no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, including to complete your order, provide warranty and support, and comply with our legal, accounting, and tax obligations under Indian law. When your data is no longer needed for these purposes, we take steps to delete or anonymise it.

Your Rights

Under applicable Indian data protection law, including the Digital Personal Data Protection Act, 2023, you have the right to:

  • Access the personal data we hold about you.
  • Correct or update your personal data if it is inaccurate or incomplete.
  • Request deletion of your personal data, subject to our legal and record-keeping obligations.
  • Withdraw consent where our processing is based on your consent. Withdrawing consent will not affect processing that already took place before the withdrawal.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before acting on your request.

Children's Privacy

Our products are building-block toys often purchased as gifts by adults. Our website and services are intended for use by adults. We do not knowingly collect personal data directly from children.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, you can reach us at:

AR ENTERPRISES (brand: DIFY WORLD)

Shop No. 12, R R Complex, Opp. Roadways, Civil Lines North, Muzaffarnagar, Uttar Pradesh - 251001, India

GSTIN: 09ACMFA3084C1ZG

This Privacy Policy is governed by the laws of India, and any disputes are subject to the jurisdiction of the courts at Muzaffarnagar, Uttar Pradesh.

Last updated: July 2026.